Privacy Policy

Last Updated: 22 April 2025

1. Introduction

1.1 Ace Services ("we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information about you when you use the Ace Services App (the "App"). "Service" means any service provided by Ace Services to you through the App. "Personal information" is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

1.2 This Privacy Policy applies to all users of the App, including both service providers and customers.

2. Data Controller Details

2.1 Ace Services is the data controller responsible for your personal information. If you have any questions about this Privacy Policy, please contact us at: privacy@aceservices.app

3. How We Collect Personal Information

3.1 We collect personal information from various sources, including:

  • Directly from you: When you create an account, request a service, contact customer support, participate in surveys, or otherwise interact with the App.
  • Automatically: Through cookies and similar technologies that collect information about your device and usage of the App.
  • From third parties: From publicly available sources, social media platforms, and other service providers, where permitted by law.
  • From user reviews and references: We may collect information about you from other users of the App, including through reviews and references. It is your responsibility to inform your referees that we may contact them and to obtain their consent.

3.2 We may be required by law to collect certain personal information. Failure to provide this information may prevent us from providing our services.

4. What We Collect

The categories of personal information we collect may include:

  • Identity and Contact Information: Name, email address, phone number, address, profile picture.
  • Service Information: Details about the services you request or provide, including location, description, and specific requirements.
  • Communications: Messages, reviews, feedback, and other content you submit through the App.
  • Usage Information: Device information, IP address, browser type, operating system, pages viewed, and other interactions with the App.
  • Location Information: Your device’s location if you enable location services.
  • Background Information (Only for Service Providers): Professional licenses, certifications, background checks (where applicable and with your consent).

5. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing and Improving Services: To facilitate service requests, connect customers with service providers, process payments, and enhance the functionality and performance of the App.
  • Communication: To send you important updates, notifications, and customer support messages.
  • Marketing: To send you promotional materials and offers about our services, with your consent.
  • Security and Fraud Prevention: To protect against fraud, unauthorized access, and other illegal activities.
  • Legal Compliance: To comply with applicable laws and regulations.
  • Customising User Experience: To personalize your experience with the App based on your preferences and usage patterns.

6. How We Share Your Personal Information

We may share your personal information with:

  • Other Users: To facilitate service connections and transactions, we share necessary information between customers and service providers.
  • Service Providers: With third-party service providers who assist us with payment processing, data analytics, marketing, and other business operations.
  • Legal Authorities: When required by law or legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

7. Purpose and Lawful Basis for Processing

We process your personal information for various purposes that are necessary for delivering and improving our services, meeting our legal obligations, and protecting our legitimate interests. Each purpose is supported by a lawful basis under applicable data protection laws, such as the UK General Data Protection Regulation (UK GDPR). The main purposes and corresponding lawful bases include:

7.1 To create and manage your account

We use your identity and contact details to register your account, authenticate your access, and manage your relationship with us.

Lawful basis: Performance of a contract

7.2 To provide our services

We use your information to facilitate communication between consumers and service providers, match jobs, enable bookings, process payments, and deliver customer support.

Lawful basis: Performance of a contract

7.3 To verify service providers and ensure trust

For service providers, we collect and verify credentials such as qualifications, identity documents, insurance, website and social media profiles, and work history. This helps maintain a safe and trustworthy platform.

Lawful basis: Legitimate interests; Legal obligation

7.4 To personalise your experience

We use usage data and marketing preferences to tailor the content, recommendations, and advertising you see, to make your experience more relevant.

Lawful basis: Legitimate interests; Consent (where required)

7.5 To improve our platform

We analyse user behaviour, feedback, and app performance data to improve our services, troubleshoot issues, and develop new features.

Lawful basis: Legitimate interests

7.6 To prevent fraud and ensure security

We may use data to detect suspicious activity, enforce terms and conditions, and prevent unauthorised access.

Lawful basis: Legitimate interests; Legal obligation

7.7 To comply with legal obligations

We process and retain some information to comply with tax laws, financial regulations, and government requests.

Lawful basis: Legal obligation

7.8 To communicate with you

We send transactional emails, policy updates, and service-related notifications. We may also reach out for feedback or surveys.

Lawful basis: Performance of a contract; Legitimate interests

7.9 For marketing purposes

If you’ve opted in, we may send you newsletters, promotions, or service suggestions based on your interests.

Lawful basis: Consent; Legitimate interests

You have the right to object to or withdraw consent for certain types of processing at any time.

8. Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

9. Data Retention

We keep personal information only for as long as necessary for the purposes described above:

  • Active accounts: We retain your information while your account is open.
  • Legal & tax: Certain records (e.g. invoices) are stored for 6 years to meet UK tax laws.
  • Fraud prevention: Key identifiers may be kept after account closure to prevent duplicate or banned accounts.
  • When retention is no longer required, data is securely deleted or anonymised.

10. Marketing Choices

  • Emails & SMS: You can manage preferences or opt out at any time via your account settings or the “unsubscribe” link.
  • Push notifications: Disable in your device settings or within the app.

11. Your Rights

You may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict the processing of your information. To exercise these rights, please contact us using the contact information provided above.

12. Children

Ace Services is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us so we can delete it.

13. Third‑Party Links

Our Services may contain links or widgets to third‑party sites or apps. We are not responsible for their privacy practices. Please review their privacy notices.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on the App or through other communication channels.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us using the contact information provided above (privacy@aceservices.app).